Pretred has won the Recycle Colorado 2026 Outstanding Business Innovator Award, recognizing the company’s work to transform one of the country’s most difficult waste streams into high-performance infrastructure products.
The award was presented during Recycle Colorado’s 2026 Summit for Recycling, the organization’s annual gathering of recycling professionals, businesses, government leaders and sustainability advocates from across the state.
This award reflects a mission that has been central to the company from the beginning.
“We started Pretred because we saw an enormous waste problem and believed there had to be a better use for this material. Receiving the Outstanding Business Innovator Award from Recycle Colorado is especially meaningful because it comes from a community that understands both the scale of the challenge and the importance of creating practical, scalable solutions.”
Eric Davis, CEO & FOUNDER
Why a Recycle Colorado Award Matters
Recycle Colorado is a statewide nonprofit dedicated to advancing recycling, waste reduction and circular economy efforts throughout Colorado. Its members include businesses, municipalities, nonprofits and industry leaders working to strengthen recycling infrastructure, develop end markets for recovered materials and keep valuable resources in use. That makes this recognition especially meaningful. Recycle Colorado understands the scale and complexity of Colorado’s waste challenges, including the need for practical, market-driven solutions that can keep difficult materials like end-of-life tires in productive use.
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About Pretred
Pretred gives end-of-life tires a second life by turning them into durable rubber barrier products for transportation, construction, traffic safety and other infrastructure applications. That practical approach to circular manufacturing is a big part of what makes this award meaningful. Pretred is creating a market for recycled tire material while proving that sustainability and performance can work together. Winning Recycle Colorado’s Outstanding Business Innovator Award recognizes Pretred’s work to create useful, high-performing barriers from materials that would otherwise go to waste.
Thank you to Recycle Colorado, and congratulations to all of the 2026 award recipients.