End-of-life tires are one of the biggest “out of sight, out of mind” waste problems on the planet. Every year, enormous volumes of used tires need an end market that is real, reliable, and able to scale.
The Forbes story highlights a reality Pretred sees up close: too many tires still end up burned, exported, dumped, or left in stockpiles because the end uses are not keeping pace. When demand for recycled tire products stalls, the whole system backs up.
This is where Pretred changes the equation. Recycling only works when there is a durable destination on the other side. We turn end-of-life tires into infrastructure-ready barriers and blocks, creating consistent demand for recycled rubber in construction and transportation environments.
That is the shift we are here for: moving tires from a disposal problem to a material stream with a job to do. When tire recycling scales, it is because solutions scale. Pretred is built to do exactly that.