Pretred was recognized as an honorable mention in the Urban Design category of Fast Company’s 2023 World Changing Ideas Awards. The annual program highlights projects making cities more equitable, accessible, and sustainable.
The Urban Design category honors landscapes, public spaces, initiatives, and policies that improve how cities function and serve their communities. Pretred was recognized for its recycled barriers and blocks, which transform discarded tires into infrastructure-ready materials used in real-world urban and roadway environments.
Being included alongside finalists and honorees from around the world reflects the growing role circular materials can play in urban design. The recognition underscores how practical, scalable reuse of waste can contribute to cleaner, more resilient cities without sacrificing performance.